2011 Executive Officers - John Kelliher, The Grapeline Wine Country Shuttle - Chairman of the Board
- Cherise Manning, A Grape Escape Balloon Adventure - 1st Vice Chairman of the Board
- Jason Curl, Temecula Creek Inn - 2nd Vice Chairman of the Board
- Bill Wilson, Wilson Creek Winery - Treasurer
- Melody Brunsting, Melody's Ad Works - Secretary
- Carlos Palma, Palomar Inn Hotel - 1st Vice Chairman, TID Advisory Board Member
2011 Directors - Denis Ferguson, Europa Village, LLC
- Marlene Altieri, Fairfield Inn & Suites
- Katherine Bailey, Bailey's Wine Country Escape
- Michelle Markstrom, Pechanga Resort & Casino
- Grant Channing, Pechanga Resort & Casino
- Tom DeMott, Embassy Suites Hotel Temecula Wine Country
- Craig Puma, The Bank Mexican Restaurant
- Terri Delhamer, Keyways Vineyard & Winery
- Mario Robles-Richmond, Tripple R Sports
- Joy Sarolia, Quality Inn
- Kym Espinosa, Promenade Mall Temecula
- Bill Seltzer, Temecula Valley Golf School
- Jan Smith, Inland Management Group
- Nadine Steddom, Hampton Inn & Suites
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