- Denis Ferguson, Europa Village, LLC - Chairman of the Board
- John Kelliher, The Grapeline Wine Country Shuttle - 1st Vice Chairman of the Board
- Cherise Manning, A Grape Escape Balloon Adventure - 2nd Vice Chairman of the Board
- Katherine Bailey, Bailey's Wine Country Escape - Treasurer
- Terri Delhamer, Keyways Vineyard & Winery - Secretary
- Marlene Altieri, Fairfield Inn & Suites
- Melody Brunsting, Melody's Ad Works
- Craig Clark, Pechanga Resort & Casino
- Jason Curl, Temecula Creek Inn
- Tom DeMott, Embassy Suites Hotel Temecula Wine Country
- Melina Ferraez, Promenade Temecula
- Darleen Henderson, Hampton Inn & Suites
- Steve Mallory, Pechanga Resort & Casino
- Carlos Palma, Palomar Inn Hotel
- Craig Puma, The Bank- Mexican Restaurant
- Mario Robles-Richmond, Triple R Sports Group
- Joy Sarolia, Quality Inn
- Bill Seltzer, Temecula Valley Golf School
- Jan Smith, Inland Management Group
- Bill Wilson, Wilson Creek Winery
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